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Monogramming Services and Why It Pays to Order Customized Products with Your Company Logo

Businesses and organizations are always looking for ways to increase their brand recognition, customer loyalty, and bottom line.

And one effective way to do this is through customized items like backpacks, wallets, tote bags, and briefcases, which they give away to clients and employees alike.

Fortunately, it is still an effective way today, especially when you gift items that the recipients can use daily. With your company name or logo monogrammed on customized products, you put your brand in front of more people.

However, there are different types of monogramming services on leather, so keep reading to know the best one to order.

That said, let’s take a closer look at why it pays to order customized products with your company logo.


Why It Pays to Order Monogramming Services with Your Company Logo

There are several benefits of ordering customized products with your company logo, but let’s look at the top four benefits.


1. Promote Your Business by Offering Branded Merchandise

In today's competitive marketplace, it is more important than ever to promote your business and get your name out there. One of the best ways to do this is by offering branded merchandise with your company logo.

This helps create a sense of identity and belonging for your employees, customers, and clients. Plus, it makes your company look more professional and credible.

People are also more likely to remember your company if they have a physical product with your logo on it. And when they need the services or products you offer, they are more likely to think of you first.

So ordering customized products with your company logo is a smart investment that will pay off in the long run.


2. Gifting is Excellent PR ~ Positive Publicity is Always Good for Business

Giving customized gifts monogrammed your company logo is a great way to create positive publicity for your business. When recipients use or display the items you've given them, it's like free advertising for your company.

And when people see your logo, they'll be more likely to remember your company and what it does. Also, customers are likely to reamin loyal when they know you treat your employees to gifts.


3. Recognize Employees and Clients with Monogrammed Gifts

Recognizing employees and clients is good for business. Gifts show appreciation and gratitude for a job well done, which can help to motivate employees and build goodwill with clients.

A small gift can go a long way in showing how much you value someone's contributions.

If you're ordering custom products from a monogramming services provider, it's easy to add your company logo or logo colors. You can also have your company name or the recipient's initials printed on the product as an added touch.

Custom gifts are something that everyone loves because they're one-of-a-kind!

Plus, when it comes time to give out those end-of-year holiday bonuses, retirement, or “20 years with the company” gifts, what better way than giving your employees personalized items with your company logo or name?

Years later, they can look at the gift and be grateful for their time with the company.


4. When Customers See Your Logo They Are Reminded of Your Company

Customers are more likely to remember your company if they see your logo on a product. If you give customers a customized product with your company logo, they will be reminded of your company every time they use the product.

This repeated exposure will eventually lead to increased brand recognition and name recall.

Additionally, when customers see your company logo on a product, they will perceive your company as being more professional and trustworthy.

Therefore, ordering personalized corporate gifts with your company logo is an effective way to market your business and build brand awareness.


Summary and Types of Monogramming Services

Monogramming is how you get your company logo or name on customized products, so it’s always best to know what type of monogramming you’ll be getting.

Before you decide on the type you want, let’s take a look at the meaning of monogramming and the different types you might find out there.


What is Monogramming?

Monogramming is the process of adding a logo, company name, or brand name to a product.

This can be done through embroidery, appliqué, etching, or other means.

There are three main types of monogramming on leather, including embossing, debossing, and painting.

Embossing and debossing are the two most common types of monogramming when it comes to quality.

However, since they are both different in a couple of ways let's look at those differences.


Debossing vs. Embossing

Let’s look at how debossing and embossing processes work and what sets the two apart from one another.

In short, debossing is the process of imprinting an image or design into leather so that it appears below the surface, while embossing is the process of imprinting an image or design onto leather so that it stands out above the surface.

How Does Debossing Work?

The easiest way to remember how debossing works is to understand that the final pattern is depressed or recessed into the item's material.

It actually looks like a cut out design, but it is not. By applying a lot of pressure through two metal stamps, it is possible to imprint an image or letters.

The plates that make the debossed pattern are created in sets of one female and one male. The female has the design the right way around, while the male is opposite, like viewing in a mirror.

When you look at the final design, whether it be a logo, graphic or initials, it will be embedded right into the material.

Examples of materials that can be debossed are leather items such as wallets, backpacks and bags, as well as metals, and some plastics.

Debossing is longer lasting and more permanent than embossing because it is harder to deface or damage since it is not above the surface of the item, weakening the material, and getting caught on things.

More importantly, many high-end manufacturers employ the debossing effect as a mark of quality and reputation because it is quite stylish, elegant, and refined.

This is the same high quality monogramming services we use on our leather products!

 

How Does Embossing Work?

A piece of paper or other similar material is sandwiched between a pair of male and female plates which are called hot foil dies. The required wording or artwork is etched into the female plate, while the corresponding male plate carries the same design buried underneath.

The image is forced up from the underlying flat area (sometimes referred to as the substrate) when the paper is sandwiched between the two plates, producing a unique effect.

In fact, the end result is that the image or letters created are actually raised up above the surface looking almost like a 3-D pattern.

You'll recognize this effect quickly when you see wedding invitations, some greeting cards, and fancy linen letterhead.

The simplest use of the embossing technique is blind embossing. Without any additional foil or ink to enhance the image, it merely entails making a raised-up design.

However, combining embossing with other techniques can produce a wide range of effects.

For instance, hot stamping foils are frequently used to provide an embossed finish that is bright and metallic. Occasionally, this is referred to as combined embossing.


Concluding Notes on Custom Monogramming Services

Indeed, a company that rewards employees for various milestones will see the benefits of gifting, but also, going one step further and customizing the item.

Whether the firm chooses to include their own logo to a item used by employees at work, or they add the employee's initials to an item that is serving as a retirement present, custom monogramming services will be important.


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